About Us

Maui Sports Unlimited is a family-owned and operated business. We are passionate about new experiences, outdoor adventures and unlimited smiles.

Maui Sports Unlimited was founded in 1998, bringing together the talents of career instructors and creative thinkers. The mission was to break out of the conventional mold and cater to a different demographic.

We opened the doors for our youth to access and enjoy our favorite ocean sports. Our goal — to be of service to the community, and to provide individuals and families with the support to enable them to participate in the ocean sports altogether.

Our simple objective resonated with the community and sparked a resurgence of participation and revitalization of our favorite sports.